For Brands & Agencies

Media Kit

aerial.melbourne is Melbourne's dedicated aerial photography account — fine art prints, pilot tools, and daily perspectives of the city from 400ft, followed by an audience that actually lives here.

23,000+ Instagram followers @aerial.melbourne
2–4% Engagement rate vs ~1.5% industry average
Melbourne #1 audience location Victoria-first, Australia-wide reach
4 channels Owned ecosystem Instagram, website, Telegram bot, Flight Check app

The Audience

Small enough to trust,
focused enough to convert

This isn't a mass-reach account. It's a niche community of drone pilots, photographers, and Melbourne locals who follow for one specific thing: this city, seen from above. Engagement runs at 2–4% — roughly double the industry average — because the audience chose a specialist, not a feed-filler.

The audience is Melbourne and Victoria first. For local brands, that means no wasted impressions on the other side of the world. For national brands in the drone and photography space, it means reaching the exact community that buys gear, books experiences, and flies every weekend.

Beyond Instagram, the same audience uses the free pilot tools on this site — the Flight Check web app and the Telegram Drone Bot — which makes this a multi-channel partnership, not a one-post transaction.

Ways to Work Together

What's on offer

Sponsored Posts & Reels

In-feed aerial content built around your product or location — shot, edited, and published to the same standard as the print collection. One concept, one brand, no content-mill churn.

Best for: gear brands, venues, real estate, tourism

Stories + Link Clicks

Story sequences with link stickers driving directly to your product page or campaign. Honest, first-person format — the audience hears from the pilot, not from a script.

Best for: product launches, promos, event ticketing

Content Licensing / UGC

License existing aerial photography and footage of Melbourne and Victoria for your own channels, campaigns, or website — or commission new material shot to your brief.

Best for: agencies, developers, hospitality, media

Rates depend on scope and usage — request the current rate card by email. Selected past work and audience screenshots available on request.

Professional Production

Licensed drone pilot flying DJI Mavic 3 Pro and a full supporting kit. Every piece of branded content is produced to the same standard as the fine art print collection — see the full toolkit.

Genuine Authority

Not an influencer with a drone — a working aerial photographer whose prints hang in Melbourne homes and boardrooms. Recommendations carry weight because the audience knows the work is real.

Selective by Design

Limited partnerships only, with brands that genuinely fit the audience. The same scarcity principle as the prints — which is exactly why sponsored content here doesn't get scrolled past.

Get the Rate Card

Let's talk about your brand

Tell me what you make and who it's for — I'll come back with options, current stats, and rates within two business days.